Equipment

Srixon’s Mellow Yellow

Picture 10Boy, I was really hoping I’d have a new “Hot Copy” on my hands here, but unfortunately for me the PR guys at Cleveland/Srixon kept a straight face long enough to get through this release announcing Srixon’s new Tour Yellow golf balls.

The thing to keep in mind is that this is decidedly not a ball that 30-handicappers keep at the bottom of the bag for that vexing water hole–these are premium Z-Stars, retailing for $40 a dozen. We might even see it on Tour. I will say at the top that if there is one guy on Tour who’d be most impervious to the ribbing one would inevitably take from playing one of these, it’d be [Srixon staff pro] Jim Furyk. I think that needs to happen, actually.

What could possibly be the motivation behind this? Why, science, of course. From the press release:

“By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR™ and Z-STAR™ X Tour Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain. Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon® has combined the two colors based on these findings to tap into the player’s mind and expand the benefits of playing a better ball.”

But hey, man, isn’t that, like, a cultural construct or something? According to The Internet, in Japan (where Srixon is based) yellow is considered the color of courage, because in 1357 some samurai wore chrysanthemums into battle. In the U.S., the connotations are obviously different. Indeed, another authoritative source claims, “While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more.

_41921402_sergiobunker416Sergio Garcia could not be reached for comment. Because I didn’t try. It’s a figure of speech.



Discussion

3 comments for “Srixon’s Mellow Yellow”

  1. Call me crazy, but I kind of like it! To my eye, at least, yellow balls are easier to find than white. While that isn’t enough to make me put a yellow ball in play most of the time, I’d put them in the bag for a twilight round, or to avoid invoking the leaf rule during a late season game.

    Do I think they will sell? No, not really. But I would buy a dozen just to have in my bag while chasing daylight.

    Posted by JD | February 4, 2010, 08:46
  2. Thanks for the insights, however i must tell you that babies do not cry more in yellow rooms, nor do people get irritated. that is urban legend started by someone who did not like yellow (and as very vocal about), not th kind of guy you would want in a foursome!!

    There are no studies to justify those comments.

    I am a color researcher, consultant, forecaster and director of Eiseman Center for Color Information and Training.

    Leatrice Eiseman

    Posted by Leatrice Eiseman | February 4, 2010, 13:45
  3. Thanks for writing in, Leatrice! Just to be clear, the use of “authoritative source” was snark all the way. But it’s clear to me now that the malcontent who has been spreading lies about the color yellow needs to be held accountable for his actions.

    As a color expert, what do you make of Srixon’s claims? Is it possible that this yellow hue can help us avoid total panic and blackout at the top of the swing?

    Posted by td | February 4, 2010, 14:42

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